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Back To My Roots

24 Aug

Back To My Roots

NYC, Paris, Los Angeles: Roots Campaign shoot, Roots NYC, varsity jacket, denim shirt, denim jacket, beige suede booties
NYC, Paris, Los Angeles: Roots Campaign shoot, Roots NYC, varsity jacket, denim shirt, denim jacket, beige suede booties
NYC, Paris, Los Angeles: Roots Campaign shoot, Roots NYC, varsity jacket, denim shirt, denim jacket, beige suede booties
NYC, Paris, Los Angeles: Roots Campaign shoot, Roots NYC, varsity jacket, denim shirt, denim jacket, beige suede booties
NYC, Paris, Los Angeles: Roots Campaign shoot, Roots NYC, varsity jacket, denim shirt, denim jacket, beige suede booties
NYC, Paris, Los Angeles: Roots Campaign shoot, Roots NYC, varsity jacket, denim shirt, denim jacket, beige suede booties
NYC, Paris, Los Angeles: Roots Campaign shoot, Roots NYC, varsity jacket, denim shirt, denim jacket, beige suede booties

“I am rooted, but I flow.” Virginia Wolf

Fun photo shoot in Nolita with Roots the other morning. This is a cool brand (with an awesome team) that I was just reintroduced to. I must say that Roots has evolved in an impressive, fashion-forward, and real kind of way. I totally identify with this Canadian company. 42 years running, their wearable clothing is inspired by music, cuts no corners as far as quality / design, and can appeal to just about anyone. Roots is on the pulse of what is happening here and now, but they haven’t lost touch with their origins.

You know me, once I get started on a topic I have a slight tendency to let my mind wander. Sometimes it is triggered by a creative idea, a person or place that inspires me, or maybe something so simple as a single word. Whenever I work on a project, as a blogger or for a client, I try and and let myself become enveloped in whatever thought stream ignited their ideas. What twists and turns collective minds took before reaching some destination. I am the same way with people, in trying to understand their actions and what drives certain motives. I see a sort of psychology in just about everything. It can result in complete confusion or open my eyes to unexpected clarity.

At least when I am feeling like a hobo (which technically I am, for another 48 hours or so before I move into my new “flat” in Paris), I can put on cute sweats thanks to companies like Roots, instead of wearing tattered ones from my boyfriend’s drawer that are 7 sizes too big…

And guess what else? No makeup is hot and so are baseball caps. Dry shampoo is made for a reason and it is a genius product. A solid pair of boots and some quality denim will never, ever do you wrong. Oh and backpacks are the absolute best.

I guess the point I am trying to make is I think it’s OK to lose sight of who you are from time to time. Or that not knowing what direction life is taking you in isn’t necessarily the worst thing. Maybe instead we should see weird times as exciting opportunities for self-exploration. Embrace the wind, and remember stormy times come and go for all of us. Creative expression comes in a variety of forms, and can be a great way to locate your center. Personally, I like to write, style clothes, and talk too much after many glasses of wine. Perhaps you like to draw, play the guitar, or run marathons in a neon unitard. To each their own.

At the end of the day I know where my roots are, and I know that they are strong. I stand on solid ground, but the only way I can keep on going is by letting myself flow.

*head to toe Roots: Dorset snapback,  Riverland denim tunic, Papa Alex Prince leather backpack, Italian wedge bootie < on saaaale!

Photography by Christian Veluz