A blog about fashion, lifestyle, and libations.
Laura Ellner is a free-spirited 27-year old outcast, of sorts, and OnTheRacks is where she shares her love for shoes, booze, words and adventure.
Born and bred in Orange County, California, Laura spent most of her childhood / teen years as a high-level competitive gymnast, which helped her become the proud misfit she is today…simultaneously teaching her the important value of discipline and hard work.
“Why fit in when you were born to stand out?” -Dr. Seuss
College brought Laura up North to San Francisco where she resided for 7 strange, wonderful, pivotal years. She began OnTheRacks in 2009 as a creative side project, while at the same time kicking off her full-time career in Digital Marketing.
Laura then decided it was time to give the other coast a go and moved to NYC to pursue her life-long dream to work in USA’s “Fashion Capital” / take over the world. A romantic sentiment quickly disrupted by the realization that this wasn’t the life she really wanted.
After establishing herself professionally and spending several years working for two well-established women’s fashion brands in the Big Apple (focused on social media, digital marketing and PR, e-commerce, online merchandising, copywriting…the list goes on), she decided to throw caution to the wind, refocus her energy on what really inspired her (this blog included), and launch her own consulting practice.
Laura currently resides in Paris, where she’s continuing on her journey toward self-discovery. A nomad of sorts, looking to embrace anything and everything that comes her way!
The New York Times, CNN.com, Glamour Magazine, Teen Vogue, Refinery29, and more.
LET’S BE FRIENDS
In addition to regularly updating OnTheRacks with editorial content, focused on personal style, cocktails, beauty, travel, and more, Laura is also an experienced digital marketer and social media strategist. She has collaborated with a number of well-known fashion companies, and specializes in styling, social media strategy building, digital PR / product seeding, event planning, merchandising, and more.
- Social Media Manager at Alice + Olivia by Stacey Bendet
- Interactive Marketing Manager at PLV Studio
- Marketing Associate at Shop It To Me, Inc.
- Photo Shoot Styling
- Social Media Strategy Building
- Digital Public Relations and Product Seeding
- Blogger Collaboration Development
- Interactive Campaign Creation
- Online Merchandising
- Freelance Writing / Blogging
- Event Planning
- Event Hosting
For a full resume and portfolio (or if you just want to say “hello”!), please email firstname.lastname@example.org.
Additional qualifications can be found on my LinkedIn profile.
All images and content © Laura Ellner 2015